The 2014 ASICS Easter Bowl

USTA National Spring Championships

NAME: The ASICS Easter Bowl -The blockbuster showcase of American junior tennis since its 1968 debut in New York City.

DATE: April 5-13, 2014

SITES: Indian Wells, Indian Wells, Rancho Mirage, Calif. and Palm Desert, Calif. Host site: Indian Wells Tennis Garden.

FORMAT: Boys and Girls 18s, 16s, 14s and 12 and under divisions. 64 draws for 12s, 14s and 16s. The 18’s are also a top ITF event with Singles for US players with a 64 singles and 32 doubles draws.

FACTS:        

  • Almost every American tennis great has played in the Easter Bowl including: Sampras, Agassi, McEnroe, Connors, Davenport, Capriati, Austin, Roddick, Ginepri and Querrey and current Top 100 players John Isner, Ryan Harrison, Christina McHale and Sloane Stephens.

  • America’s future stars: the top junior tennis players (from over 40 states) in what the press calls “The Super Bowl of junior tennis”

  • Only National Championship where the top juniors in multiple age divisions, their families and coaches are all at the same place at the same time
  • Over 650 high-profile influential teenagers 12 – 18 years old
  • Young, upscale parents: avg. age 37 –55, 26% earn over $200,000
  • Over 500 family members and 150 private coaches
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  • Only junior tennis tournament noted for its national publicity and high sponsor I.D. through tailor made promotions and visibility on our TV special

  • National print and electronic media coverage reaches (over 52 million print impressions)

  • Nationally syndicated and award winning Easter Bowl TV special: reaches over 10 million households!

  • Only junior tennis tournament with own national TV special

  • Generates $2 million in tourism revenue for the greater Palm Springs economy

  • Noted for its world-class hospitality for players, families, coaches and sponsors

  • 5,000-plus spectators on-site; 20,000-plus in the community

TOURNAMENT FOUNDER SEENA HAMILTON

The Easter Bowl was founded in New York City by Seena Hamilton, who admits she didn't even know how to read a draw sheet way back in 1968 when she started what would become the premier junior tennis tournament in the nation.

Ham ilton is the founder and president of Seena Hamilton & Associates / Creative Tennis Marketing. As founder of the Easter Bowl, she has pioneered the corporate marketing of junior tennis by addressing critical issues like injuries, fitness, nutrition, and pressures of competition on behalf of sponsors all the while generating amazing amounts of national media coverage.

Commendations and awards have come from the White House, the governors of New York and Florida and the mayors of New York City and Dade County, Fla., and the USTA (2003 American Spirit Award; 2007 Special Recognition Award).