adidas Activation At 2026 Easter Bowl
In addition to world-class competition on the courts, players at the 2026 Easter Bowl can look forward to a unique off-court experience as adidas brings an interactive activation to the Indian Wells Tennis Garden.
Designed specifically for tournament participants, the adidas space offers athletes the opportunity to engage with the brand in a hands-on and personalized way throughout the week.
As part of the experience, each registered player will receive a pair of adidas Barricade 14 tennis shoes, giving athletes the chance to compete in one of the sport’s most recognized performance models.
Players can also take part in the Barricade Challenge, an interactive activity that tests balance, agility, and footwork. Participants who complete the challenge can earn prizes, while top performers will have the opportunity to see their names featured on the leaderboard.
Another highlight of the activation is the shoe customization station, where athletes can personalize their Barricade 14s with a selection of tennis-inspired charms and accessories.
The space also features a branded photo area for players to capture moments from their Easter Bowl experience, along with a shaded lounge designed for athletes to relax and connect between matches.
Located near the courts, the adidas activation will be open during select days of the tournament, providing players with multiple opportunities to visit and take part.
With a focus on performance, creativity, and player engagement, adidas’ presence adds another dimension to the Easter Bowl, enhancing the overall experience for competitors throughout the week.
