Before her passing in 2016, Hamilton was the founder and president of Seena Hamilton & Associates / Creative Tennis Marketing. As founder of the Easter Bowl, she pioneered the corporate marketing of junior tennis by addressing critical issues like injuries, fitness, nutrition, and the pressures of competition on behalf of sponsors all the while generating amazing amounts of national media coverage.
Commendations and awards have come home the White House, the governors of New York and Florida and the mayors of New York City and Dade County, Fla., and the USTA (2003 American Spirit Award; 2007 Special Recognition Award).
A staple in Southern California tennis for over 50 years – Lornie Kuhle is a lifelong tennis enthusiast who has been involved with the sport across positions ranging from professional player, administrator, coach and promoter.
When Kuhle acquired the Adidas Easter Bowl and promptly moved it to the Indian Wells Tennis Garden, he said, “This was always a tremendous event, but I knew that bringing it to a world-class facility like the Indian Wells Tennis Garden would raise the tournament to a whole new level,” said Kuhle when explaining his decision. Pulling from his decades of experience involved in tennis events across the professional, amateur and junior spheres, Kuhle instated a host of new tournament upgrades and amenities. With new features like live streaming capabilities and a large screen LED scoreboard, Kuhle mirrored the Easter Bowl after the Indian Wells Tennis Garden’s most notable property: The BNP Paribas Open. “It’s an inspirational moment for these kids, and a great step forward for American junior tennis. This is the BNP Paribas Open of the juniors,” said Kuhle.