adidas

New this year, adidas joins the Easter Bowl as the presenting sponsor, bringing its global leadership in tennis performance and innovation to one of the nation’s premier junior tournaments. Through its on-site activation, adidas enhances the player experience with product seeding, interactive challenges, and customization opportunities, giving athletes a unique way to engage with the brand both on and off the court. With a focus on the next generation, adidas adds an exciting new dimension to the Easter Bowl experience.